Fairfax Digital soft-launches new youth site
The Vine was soft-launched by Fairfax Digital yesterday, a news site aimed at the youth market with elements of the New Web Order’s social media shining through. The site is obviously still a little “beta”, but takes leaps forwards compared to its peers, in that it sports what we now take to be basic web features like rss feeds for all the sections, and heaps of video content. I don’t seem to be able to rate a video (or the user feedback isn’t there to confirm) but the feature is there. Look and feel of the site is fairly “low-design” which is a good indicator if the target market is the users of sites like Facebook, Flickr, del.icio.us, and other web 2. 0 successes. The page layouts feels very similar to other Fairfax news sites like the SMH – which is probably an irrelevant observation considering they have different target markets.
The site is squarely aimed at people younger than me so I suggest you check it out for yourself rather than going off some old geyser’s judgement 