Seems to me that the general lifecycle of a social media site goes “niche site -> organic growth -> critical mass -> boom growth -> marketers arrive -> metamorphosis -> maturity or fragmentation”
Twitter seems to be arriving at the “metamorphosis” point. Our favourite child of a social media site is growing up. Every day I get a few followers who are marketers or some other form of people with something to sell. I will admit to having been sucked into the “it’s not polite to NOT follow back” idea, and so my twitterstream is now quite polluted with a lot of crap. But I’m unsubscribing a heap of them now.
My basic rules of thumb which I use to determine whether I’ll follow someone back are:
- The person is a person or a spectacularly interesting feed
- The person converses with their followers
- The person has at least half as many followers as they follow
- The person on average posts less than five things in an hour
And no, it doesn’t make me a snob if I don’t follow you back (or vice versa). A “follow” means you are interested in what I have to say. A “follow” back means we may have something to share. ”Follows” lose all meaning when the tweet stream turns into a torrent. We can still message each other using @replies without a follow involved. This awkward teenage stage Twitter is at has to change, it’s going to get frustrating. And I for one am looking forward to seeing what it turns into