Mark Cohen is a CIO at Australia's largest online retailer and is a hands-on, sleeves-rolled-up, code-cutting geek. He lives in Sydney, Australia with his wife and boys and can sometimes be spotted puffing and panting as he runs at Maroubra Beach

Archive for March, 2009

Fake Stephen Conroy interviewed

@renailemay interviewed @stephenconroy and most poignantly pointed out the calamity of Fake Stephen Conroy being out of beer.  Oh, and out of a job too.  Funny how the fake Stephen Conroy, even when full of beer, makes so much more sense than the allegedly real one

Here’s the video:

 

Twitter needs to change

Seems to me that the general lifecycle of a social media site goes “niche site -> organic growth -> critical mass -> boom growth -> marketers arrive -> metamorphosis -> maturity or fragmentation”

Twitter seems to be  arriving at the “metamorphosis” point.  Our favourite child of a social media site is growing up.  Every day I get a few followers who are marketers or some other form of people with something to sell.  I will admit to having been sucked into the “it’s not polite to NOT follow back” idea, and so my twitterstream is now quite polluted with a lot of crap.  But I’m unsubscribing a heap of them now.

My basic rules of thumb which I use to determine whether I’ll follow someone back are:

  • The person is a person or a spectacularly interesting feed
  • The person converses with their followers
  • The person has at least half as many followers as they follow
  • The person on average posts less than five things in an hour
And no, it doesn’t make me a snob if I don’t follow you back (or vice versa).  A “follow” means you are interested in what I have to say.  A “follow” back means we may have something to share.  ”Follows” lose all meaning when the tweet stream turns into a torrent.  We can still message each other using @replies without a follow involved.  This awkward teenage stage Twitter is at has to change, it’s going to get frustrating.  And I for one am looking forward to seeing what it turns into