Your reputation is online
I saw a tweet come through (the image in this post) a few minutes ago that alarmed me. Not because it was saying do or do not deal with someone, quite the contrary. It was the implications of the tweet that caught my attention. Mark Pesce speaks about this effect when he talks about twitter. This user has a relatively small reach. About a hundred followers. BUT…a lot of their followers are active in the same industry being referred to. A business deal seems to have not gone smoothly, and ended up requiring intervention to get payment. As someone who worked as a consultant previously, this would serve as a caution to me. More the person referred to than the poster (although it’s entirely possible that payment was withheld for a reason). Most consultants are more weary of clients who dispute and withhold payment than of anything else.
A post to the opposite effect – like “Just finished a project with XXX and we’ve already been paid – what a great client” would be worth more to a client than they realize. Couple this with Duncan Riley’s furious warnings earlier today to avoid an accounting firm he had bad experience with and there’s a playing out today of real trend. The power testimonials has gone exponential with the freeing of your customers’ voices. The unhappy ones will reach for that keyboard and cast your mistakes in stone. Look out for it and make them happy. Everyone makes mistakes – the point is you need to repair them before they get to this.

